AI agents and business automation
We build AI agents and automation workflows that handle repetitive work: answering customer questions on WhatsApp or your website, qualifying and routing enquiries, moving data between systems and preparing reports. Every agent works from your company's approved sources, within clear limits, and hands the conversation to your team when needed.

When you need this
- Your team answers the same questions dozens of times a day.
- Enquiries arrive after hours and go unanswered.
- Data is moved manually between your store, internal systems and spreadsheets.
- Enquiries arrive incomplete, and sales time is lost collecting basic information.
Examples of what we build
Your proposal confirms the use case and scope for your project.
- A customer service agent on WhatsApp or your website that answers from your company's knowledge base.
- A lead qualification agent that asks the right questions and books appointments.
- Order follow-up automation, abandoned-cart and post-purchase messages.
- System integrations: store, forms, CRM, spreadsheets and internal tools.
- Marketing and sales reports prepared and sent automatically.
- An internal assistant that answers your team's questions from company policies and documents.
Principles we follow
- Every agent starts with one clear, measurable task.
- It answers only from your approved sources, says "I don't know" when it doesn't, then hands over to your team.
- It doesn't carry out sensitive actions — payments, cancellations or refunds — without human approval or explicit agreed rules.
- We handle personal data in line with Saudi Arabia's Personal Data Protection Law.
- We test accuracy and out-of-scope cases before launch, and monitor performance afterwards.
How we work
- 01Choose the use case
with the highest impact and clearest measurement.
- 02Document sources and rules,
exceptions and limits of responsibility.
- 03Design the conversation and workflow,
including handover points to your team.
- 04Build and integrate
with your approved tools.
- 05Test
with your customers' real questions and dialects.
- 06Run a limited launch,
monitor and improve.
What you receive
- A use-case and responsibility document.
- An organised knowledge base.
- A working agent or automation on the agreed channels.
- A monitoring dashboard, alerts and team handover.
- Documentation and operating training.
FAQ
What's the difference between a traditional chatbot and an AI agent?
A traditional chatbot follows a fixed decision tree. An AI agent understands questions in natural language, answers from your sources and can take defined actions, such as creating an order or booking an appointment, within the rules we set.
Does it work on WhatsApp?
Yes, through the official WhatsApp Business Platform, as well as on your website or other channels as needed.
Does it understand Saudi dialect?
Modern models handle Arabic dialects well, and we test every agent with questions phrased the way your customers actually write before launch.
Where is data processed and stored?
We define this during design and choose tools and settings that suit your organisation's requirements and applicable regulations.
How long does the first agent take?
Three to six weeks for a single use case. Timelines start after contracting and completion of financial and administrative procedures, and exclude time spent waiting for your feedback or approval.
Pick one process that eats up your team's time, and let's see how to shorten it safely.
Describe the repetitive work that frustrates you most, and we'll suggest the first use case.
Identify an automation opportunity