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Practical articles on brands, digital marketing, websites and SEO, e-commerce and AI. We write about what we see in our day-to-day work, and we cite our sources.
The For You feed learns from behaviour, not from a fixed list of tricks.
TikTok says its recommendation system ranks videos using multiple factors, including user interactions, video information, and some device and account settings. The platform also identifies watch time as a signal that helps it understand viewer interest.
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LinkedIn does not rank posts by raw engagement alone.
LinkedIn says its systems consider hundreds of signals, including post context, profile information, network relationships, and previous activity. The default Top feed is personalised, while the Recent option presents updates from followed accounts in reverse chronological order.
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YouTube recommendation begins with the viewer, not the video alone.
YouTube explains that recommendations vary across Home, Up Next, Shorts, destination pages, and channel pages. Signals include watch and search history, subscriptions, likes, and feedback. The stated goals are helping each viewer find videos they want to watch and supporting long-term satisfaction.
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A strong ad cannot rescue a campaign account built around the wrong goal.
We begin with the business outcome, define the platform event that represents it, then align measurement, destination, creative, and campaign structure. This order prevents optimisation towards an event with little commercial value.
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A TikTok ad should feel native to the platform without forgetting its advertising job.
TikTok Ads begins with five clear decisions: account, objective, audience, budget, and video. Performance also depends on the destination, measurement, and follow-up after the response arrives.
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Do not stop a campaign because of one bad day or scale it because of one good day.
- Tracking is broken or counting the same event more than once. - The ad leads to the wrong page or an expired offer. - Cost has moved beyond a level that cannot be profitable even with a realistic close rate. - Legal, operational, or stock problems prevent the business from fulfilling the offer.
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